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Platform Lets Millenials Create Spontaneous Gatherings

Meet-up application allows iPhone users to hatch plans and find events at a moment's notice.

Robyn Hightower
Robyn Hightower on December 13, 2012. @RobynHightower

A new iOS app from New York incubator Hatch Labs, Inc. called Moments Outside the Box (MOB) allows users to plan spontaneous group activities for friends and nearby strangers. Unlike other event-planning apps, MOB seeks to limit the complexity, time-consuming nature of planning meet-ups with friends and also assists people to more easily connect with like-minded strangers. The free event discovery app enables users to connect with others in their vicinity to meet up immediately, whether for a group jam session, drum circle, chess game at a coffee shop, or game of catch in the park.

Patricia Adler, MOB founder at Hatch Labs,

Whether it’s a Mommy and Me picnic with neighbors, or a sit-down potluck with total strangers, our aim in creating MOB is to bring people together in the community. I think it’s best described when read as an acronym – Moments Outside the Box. We want to put some of the fun back into planning and creating events, since it’s often those spontaneous moments that people remember best.

Because of the simple interface, it takes 20 seconds or less to start a MOB. To set up an event, users open the app, pick a time and a place, and then glide through their iPhone contacts to email their friends the MOB invite.  Event posts can be continually edited after they have been published. Users looking to join a MOB can search for happenings based on location or start time. Results appear in a gallery view or can also be shown using a map interface, which informs users of the distance to nearby MOBs.

Moments Outside the Box (MOB)

Thinking...