Heineken Opens Advertising Archives, Invites Fans To ‘Remix’ Its Past Visual Identity

Heineken Opens Advertising Archives, Invites Fans To ‘Remix’ Its Past Visual Identity

To celebrate the brand’s 140th birthday, it is challenging designers to create an iconic bottle of the future.

Emma Hutchings
  • 6 december 2012

Heineken is celebrating it’s 140th birthday by asking fans to use its archive for inspiration to create a new bottle design. For the Future Bottle design challenge, entrants can view the brand’s evolution since 1873 (including bottle labels and advertising) online and remix the images.

The winning design will be featured on a limited edition bottle, and distributed in specially-designed packaging by Joshua Davis. Thirty finalists will also have their designs displayed at Milan Design Week next year. The design challenge is open to people around the world, who have until March 1st to submit their bottle of the future. Mark van Iterson, Heineken’s global head of design, said:

While we’re constantly looking ahead, we never forget our DNA – seeking inventive ways to draw on our evolution to create something new for the future. This ethos has helped to make Heineken so iconic over the course of its 140 years and we think REMIX is a great theme to involve designers all over the world, giving them the freedom to delve into our past and create their own take on our future.

Check out the video below for more information on the project.



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