menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

H&M Gives Discounts In Exchange For Used Clothes

H&M Gives Discounts In Exchange For Used Clothes

The fashion company will roll out a clothing recycling program worldwide, offering customers a voucher for a bag of their worn out garments.

Emma Hutchings

H&M has launched a clothing collection initiative that encourages customers to bring old and worn items to their stores. This is similar to Marks & Spencer’s ‘schwopping‘ campaign, however, H&M is the first fashion company to roll it out worldwide.

From February 2013, customers will be able to hand in used garments in H&M stores in all 48 markets. Any pieces of clothing, from any brand and in any condition will be accepted. In exchange for a bag of clothes, customers will receive a voucher. The clothes will then be handled by I:Collect, which reprocesses consumer goods and makes them available for new use.

H&M Launches Global Recycling Program

Through this global initiative, H&M says customers can save natural resources and contribute to reduced environmental impact by avoiding textile waste. H&M set up its Conscious Foundation to support innovation on closing the loop on textiles. Karl-Johan Persson, CEO of H&M, said:

Our sustainability efforts are rooted in a dedication to social and environmental responsibility. We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M.

H&M

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better:
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth