Fashion retailer H&M is launching a new collaboration to produce a menswear line dedicated to cycling. Teaming up with British custom bike specialist – Brick Lane Bikes, the collection will include 11 pieces of cycling wear that balances performance and style. Consisting of checkered shirts, backpacks, waterproof jackets, and more, the pieces have all been tested and approved by Brick Lane Bikes for quality control. Feya Buchwald, founder of Brick Lane Bikes, says of the collaboration:
We are extremely excited about the H&M for Brick Lane Bikes collection. Working with H&M to create clothing that mixes cycling with urban fashion is the perfect fit for us. It is exactly what we are about, and what we do best.
As part of H&M’s Conscious work, the cycling collection will be made from sustainable materials, including organic cotton, recycled cotton and recycled polyester. The entire collection will launch in March of next year in over 180 stores worldwide. Check out a video promo of the new Brick Lane Bikes collection at H&M below.