In a clever ad campaign meant to position The Cape Times as being on the front line of the news, Lowe approaches iconic news photos from a different angle. A self-shot angle, to be exact.
Photoshopping famous photos like Will and Kate kissing on their wedding day, the V-J Day kiss in Times Square, Desmond Tutu’s election, and Winston Churchill at his Chartwell estate, Lowe is adding an up-close-and-personal element to these news stories.
By placing an outstretched arm on the edge of the photos, Lowe makes it appear as if these iconic photos are self-shot portraits taken by the subjects themselves. Many people are familiar with the self-portrait style now popular on the Internet with camera phones and applications like Instagram, which Lowe capitalizes on with their message. Each photo is followed by the campaign tagline ‘You can’t get any closer to the news. Know all about it.’
Check out the gallery below to see the series.