menu

How Technology Can Help Us Lead Healthier Lives [Video]

How Technology Can Help Us Lead Healthier Lives [Video]
technology

Jason Oberfest is using the principles of social game design to develop consumer health products that inspire users to manage and improve their lives in new ways

Andrew Vaterlaus-Staby
  • 29 december 2012

At Mango Health, Jason Oberfest has been using the principles of social game design to develop consumer health products that inspire users to manage and improve their health in new ways. Speaking at PSFK CONFERENCE SAN FRANCISCO, Oberfest discussed how he went back to the original principles of game design in order to develop mobile health apps. Coming from the perspective that good game design can change human behavior, they worked on creating a final product that would be both engaging, and fun to use.

Jason Oberfest: Using Mobile To Inspire Healthier Lives from Piers Fawkes on Vimeo.

He lays out the principles for a successful product: it must be amusing and entertaining, offer elements of competition,  provide meaningful rewards, and be delivered in a visually compelling package. Applying these principles to their first app, Mango Health seeks to provide an all-in-one health center to help guide and inform users. First, the app connects you with a community of other users, by letting you compare health goals as well as results with others. It also allows the user to keep detailed personal health logs, which can be particularly useful for example in giving doctors more insight into what is going on between check-ups. Additionally, the app is designed to provide rewards through an accumulated currency system that can be translated into real world benefits that further help users achieve their health goals.

So far, there has been a great interest from healthcare services and brands to work in collaboration with with users of the app, as it provides a strategic platform to target their the the right consumer at the right moment based on their healthcare history.

Mango Health

Click here to see more videos from our line up of speakers.

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Katherine Moriwaki

Wearable Technology and Fashion

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed november 22, 2016

Digital Strategist: Why “Big Sensing” Is Key To Retail’s Future

Bud Caddell, Founder of NOBL, shares why the most capable and useful asset in any retail environment is the workforce

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.