PSFK asked creative experts working at the forefront of cultural change what they look forward to as ‘one day’ being the reality that we live in. As part of a series on forecasts, we asked Jess Butcher, co-founder and CMO of Blippar, an augmented reality platform for advertisers:

One Day all collateral, shop windows, billboards and signage will be interpreted through the camera of a mobile phone.

You can view her full presentation at PSFK CONFERENCE LONDON here.

Download  the PDF of Need To Know Vol. 2 containing all “One Day” entries.

Blippar