menu

One Day…All Media Will Be Interpreted Through The Mobile Phone

One Day…All Media Will Be Interpreted Through The Mobile Phone
Advertising

Jess Butcher of Blippar looks forward to a day when mobile phones will enhance our experiences through augmented reality.

Jess Butcher
  • 31 december 2012

PSFK asked creative experts working at the forefront of cultural change what they look forward to as ‘one day’ being the reality that we live in. As part of a series on forecasts, we asked Jess Butcher, co-founder and CMO of Blippar, an augmented reality platform for advertisers:

One Day all collateral, shop windows, billboards and signage will be interpreted through the camera of a mobile phone.

jess-butcher

You can view her full presentation at PSFK CONFERENCE LONDON here.

Download  the PDF of Need To Know Vol. 2 containing all “One Day” entries.

Blippar

+#advertising
+#technology
+Advertising
+augmented reality
+blippar
+Electronics & Gadgets
+jess butcher
+Media & Publishing
+mobile
+mobile phones
+One Day
+perception
+Retail
+technology
+Work & Business
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

IoT january 19, 2017
Technology january 19, 2017
No search results found.