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One Day…All Media Will Be Interpreted Through The Mobile Phone

One Day…All Media Will Be Interpreted Through The Mobile Phone
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Jess Butcher of Blippar looks forward to a day when mobile phones will enhance our experiences through augmented reality.

by Jess Butcher
  • 31 december 2012

PSFK asked creative experts working at the forefront of cultural change what they look forward to as ‘one day’ being the reality that we live in. As part of a series on forecasts, we asked Jess Butcher, co-founder and CMO of Blippar, an augmented reality platform for advertisers:

One Day all collateral, shop windows, billboards and signage will be interpreted through the camera of a mobile phone.

jess-butcher

You can view her full presentation at PSFK CONFERENCE LONDON here.

Download  the PDF of Need To Know Vol. 2 containing all “One Day” entries.

Blippar

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