One Day…There Will Be Peace In The World Everywhere

One Day…There Will Be Peace In The World Everywhere

Jonathan Ford of Pearlfisher dreams of a world where low tech innovation will pave the way for real and permanent good.

Jonathan Ford
  • 30 december 2012

PSFK asked creative experts working at the forefront of cultural change what they look forward to as ‘one day’ being the reality that we live in. As part of a series on forecasts, we asked Jonathan Ford, Creative Partner at Pearlfisher who uses his design philosophy to help the needy:

One Day there will be peace in the world, everywhere. Today, innovative thinking seems to be confined to high tech progress. But big advancements can come through low-tech practical ideas that can happen cheaply and easily if only there was a groundswell of support for them. Usually it is about finding the catalyst for change.

Low tech innovation is a way of making things happen very quickly, and the ultimate low tech innovation is an idea realized.

A wonderful example of this is Jeremy Gilley’s ‘Peace One Day’ initiative. He is campaigning so that each year, on the 21st of September, there will be World Peace for one day, where all fighting factions in the world lay down their arms. It’s a simple low tech idea that can be achieved. But only if people know about it and understand when, how and what.

At its heart, it’s about materializing ideas that can make a big change, both socially and sustainably for a positive impact in the world. In a corporate  structure there are barriers to freeing ideas all over the place.


You can view his full presentation at PSFK CONFERENCE LONDON here.

Download  the PDF of Need To Know Vol. 2 containing all “One Day” entries.



Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology Yesterday

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture Yesterday

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Automotive

See All
Retail Yesterday

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Travel Yesterday

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment Yesterday

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI Yesterday

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs Yesterday

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials Yesterday

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food Yesterday

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising Yesterday

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Retail Yesterday

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children Yesterday

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Yesterday

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology Yesterday

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date

No search results found.