Jonathan Ford of Pearlfisher dreams of a world where low tech innovation will pave the way for real and permanent good.
PSFK asked creative experts working at the forefront of cultural change what they look forward to as ‘one day’ being the reality that we live in. As part of a series on forecasts, we asked Jonathan Ford, Creative Partner at Pearlfisher who uses his design philosophy to help the needy:
One Day there will be peace in the world, everywhere. Today, innovative thinking seems to be confined to high tech progress. But big advancements can come through low-tech practical ideas that can happen cheaply and easily if only there was a groundswell of support for them. Usually it is about finding the catalyst for change.
Low tech innovation is a way of making things happen very quickly, and the ultimate low tech innovation is an idea realized.
A wonderful example of this is Jeremy Gilley’s ‘Peace One Day’ initiative. He is campaigning so that each year, on the 21st of September, there will be World Peace for one day, where all fighting factions in the world lay down their arms. It’s a simple low tech idea that can be achieved. But only if people know about it and understand when, how and what.
At its heart, it’s about materializing ideas that can make a big change, both socially and sustainably for a positive impact in the world. In a corporate structure there are barriers to freeing ideas all over the place.
You can view his full presentation at PSFK CONFERENCE LONDON here.
Download the PDF of Need To Know Vol. 2 containing all “One Day” entries.