menu

Microsoft Ads Acknowledge People ‘Hate’ Internet Explorer

Microsoft Ads Acknowledge People ‘Hate’ Internet Explorer
Advertising

In the new campaign ‘The Browser You Loved To Hate,’ the company uses people's common complaints to highlight the improved web browser. of IE10

Emma Hutchings
  • 11 december 2012

In the new campaign ‘The Browser You Loved To Hate‘, Microsoft acknowledges that people often criticize Internet Explorer, and uses their common complaints about previous experiences to highlight the new and improved IE10.

Microsoft Tries To Lure People Who ‘Hate’ Internet Explorer To IE10

In one ad titled ‘Do you know this guy?’, a critic who fits all the stereotypes of an avid Internet user doesn’t believe the hype until he learns about the new Karaoke web standard. The video ends with the tagline, ‘Progress. Comebacks come in many shapes and sizes’ and directs people to the campaign’s website. You can check out the ad below:

Microsoft

+#advertising
+#technology
+Ad Campaign
+Advertising
+Innovation
+internet explorer
+Microsoft
+technology
+web browser
Related Expert

Joanne McNeil

Sharing Economy, Social Computing, Internet Culture

Arts & Culture february 17, 2017
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Food february 17, 2017
Technology february 16, 2017
No search results found.