Nissan Launches New Car In A Video Game
In a mission to reach a new market, the auto company is making the Juke Nismo available in an online driving experience.
Nissan is launching the new Juke Nismo in the popular mobile driving game Asphalt 7: Heat, enabling players to ‘test drive’ the car on their iOS or Android device before it goes on sale in early 2013. The Juke Nismo is said to combine motorsport-derived engineering with progressive design and technology inspired by the gaming world.
The game features a meticulously recreated virtual Juke Nismo that incorporates the car’s motorsport-style dynamics and performance. It also includes a virtual version of the Nissan Juke-R and a special Nissan Race Track set in Tokyo, which passes the Nissan Omori factory. Gareth Dunsmore, marketing communications GM for Nissan in Europe, said:
With many of the car’s features inspired by today’s digital and gaming technologies, we wanted to launch it to consumers in an all-new, innovative way that reflects its core values. Putting it into the world of Aspahlt 7: Heat, the world’s best-selling mobile driving game, and allowing players to take it for a virtual spin, gives us that opportunity. Smartphones and tablets are increasingly dominating consumers’ time and attention, so this launch strategy lets us reach out directly to driving and racing fans across Europe in a way that perfectly suits today’s digital age.