Department store Selfridges is introducing a new initiative that calls on shoppers to be quiet; ‘No Noise’ runs from January 7th to the end of February. A Silence Room (an idea the founder Harry Gordon Selfridge had in 1909) will feature the best of minimalist design, and meditation experts Headspace will help customers “find balance in this fast-paced world” by providing in-store meditation sessions. Shoppers will be asked not to speak, to remove their shoes, and hand over their mobile devices:
As we become increasingly bombarded with information and stimulation, the world is becoming a noisier place… In an initiative that goes beyond retail, the unique project invites you to celebrate the power of quiet, see the beauty in function and find calm among the crowds.
Some of the world’s most recognizable brands have removed their logos for an exclusive collection of de-branded products, available in the ‘Quiet Shop.’ Selfridges will also be showcasing specially-commissioned art installations in its windows and hosting performances to nurture the imagination.