Office Depot has opened new concept stores in Denver, which are significantly smaller than its typical stores. The average store is 24,000 square feet, but these new stores are only 5,000. They offer a new experience for customers and encourage them to interact more with products, associates, and each other.
The storefront windows feature graphic overlays and in-window digital screens that showcase tech products to passersby. Inside, there is a bluwire store-within-a-store featuring popular tech and mobile products such as Apple accessories and Beats by Dre headphones.
The new stores feature a PC Bar where people can sit down, plug in their laptop or tablet and work. There is also a computer rental station, free wi-fi, a recharge station and free self-serve coffee. Touch screen displays enable customers to order any product from OfficeDepot.com if they are unable to find it on the shelves. Office Depot plans to roll out additional stores with this new concept across the country. Check out the video below to see inside the new stores: