PSFK asked creative experts working at the forefront of cultural change what they look forward to as ‘one day’ being the reality that we live in. As part of a series on forecasts, we asked Julian Thomson, director of Advanced Design for Jaguar, for his thoughts on the future of the driving experience:

One Day driving in a vehicle will be like having a concierge or a butler in terms of how we connect our car and the customer to the outside world. Our cars will provide a mix of luxurious features that blend with the lifestyle of the owner in a much more subtle and predictive manner.

You can view Julian’s full presentation at PSFK CONFERENCE LONDON here.

Download  the PDF of Need To Know Vol. 2 containing all “One Day” entries.

Jaguar