The Transport Accident Commission (TAC) in Victoria, Australia is delivering personalized, relevant messages to drivers as part of the #Homesafely initiative, which runs until January 14th. By donating over 233,000 advertising spaces to the community, it hopes to encourage them to drive safely this Christmas.

The TAC and Melbourne’s T20 Big Bash cricket teams banded together to launch the initiative, and people can create their own road safety messages for their family and friends on the Homesafely website. These can be played on the radio or shown on a billboard near where they live. They can also choose where and when their message will appear so they know the driver they’re sending it to should see it. The TAC CEO, Janet Dore, said:

A heartfelt message from you to your son, daughter, Mum, Dad, sister, best mate will really motivate them to get home safely to you. You can choose to record your message and have it broadcast on Fox FM, at a time when your loved one is likely to be listening to the radio. Or you can select one of six billboards across Melbourne to screen your message at a time when they will be at that intersection.

Homesafely