LaunchKey hopes to eliminate the need to enter passwords by verifying logins through mobile phones. The Las Vegas-based startup developed the app to allow users to securely sign-in without having to remember or share passwords. LaunchKey accounts are linked to the users’ phone. To login, you simply enter the username into the site and instead of prompting for a password, you will receive a notification on the handset. In order to verify the user, you must press a button to confirm the login or cancel the request.
The app can also be customized to enable geofencing, user management, and advanced security options. Co-founder Yo Sub Kwon said he, Geoff Sanders and Devin Egan came up with the idea during Startup Weekend Las Vegas. Sanders explained that, “We had this light bulb idea. This whole idea is that passwords are an outdated, antiquated system that we can really get rid of completely. And that’s when we realized we kind of had a revolutionary idea and went off with it.”