To bolster trust in their volunteer efforts, charity organization broadcasts the voices of the people they aided.
To help show how much a donation to the Red Cross can mean to someone’s life, the organization sent a video camera to 300 people who they had helped after a fire, flood, or other tragedy. 25 of the stories were chosen to run as TV spots, to bridge the disconnect between giving and seeing the effect.
The campaign was developed by BBDO New York. Gathering stories across the nation, they managed to capture and edit over 250 hours of footage, much of which is comprised of intimate moments of people by themselves. Watch the trailer below:
Watch many more videos on Red Cross Stories