menu

Red Cross Tells The Stories Of Those They Helped In 2012 [Video]

Red Cross Tells The Stories Of Those They Helped In 2012 [Video]
Advertising

To bolster trust in their volunteer efforts, charity organization broadcasts the voices of the people they aided.

Plus Aziz
  • 21 december 2012

To help show how much a donation to the Red Cross can mean to someone’s life, the organization sent a video camera to 300 people who they had helped after a fire, flood, or other tragedy. 25 of the stories were chosen to run as TV spots, to bridge the disconnect between giving and seeing the effect.

The campaign was developed by BBDO New York. Gathering stories across the nation, they managed to capture and edit over 250 hours of footage, much of which is comprised of intimate moments of people by themselves. Watch the trailer below:

Watch many more videos on Red Cross Stories

+#advertising
+#technology
+Advertising
+crowdsourcing
+Ideas
+Media & Publishing
+NYC
+red cross
+sandy
+technology
+USA
Trending

3 Key Trends Driving The Future Of Entertainment Consumption

Augmented & Virtual Reality
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

USA february 17, 2017
Health february 17, 2017
No search results found.