Abe Burmeister: My 2013 Prediction, A Retail Earthquake

Abe Burmeister: My 2013 Prediction, A Retail Earthquake

PSFK asks the founder of clothing brand Outlier what he thinks will dominate in 2013.

Abe Burmeister
  • 24 december 2012

There is a fault line in the retail universe and while I don’t expect the big one to erupt in 2013 I’m sure we’ll see some rumblings. Quite simply, the cost difference between selling online and selling offline is too big, something needs to give. Maybe we see some big retailers go down. Maybe commercial real estate prices collapse instead. Or perhaps they just go power law, more expensive at the core, cheaper on the periphery. Maybe only the vertical retailers survive in a world of “showrooming.” Or maybe we’re headed to a space where brands would rather build showrooms than sell on the high street. Maybe physical retail becomes a marketing expense, rather than a revenue stream. Better yet hopefully someone out there is thinking of a better way to do things “out in the street.”

We just killed the wholesale side of Outlier completely, so we’re that proverbial money on the sidelines right now. It’s clear that there is lots of value to “selling in the real world” but it’s also clear that the existing model is on shaky ground (with the exception perhaps of those brands with incredible vertical supply chains, e.g. Apple and Zara). We’re focusing on building our brand online, not because it’s the best way to sell clothing, but because it’s the best way to provide value. We’re excited to see what’s standing when the dust settles on the new offline retail landscape, because we’re sure it’ll be an interesting place to be.


Read more 2013 Predictions here.


DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers


Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Ethan McCarty

Tech Comm Disruptor

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 28, 2016

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)


Future Of Work
Cultivating The Next Generation Of Leaders

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.