menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Retirement Firm Show Customers How They’ll Age

Retirement Firm Show Customers How They’ll Age

Created to promote smart saving, Merill Edge created a site with future face visualizations.

Emma Hutchings

Merrill Edge has introduced an online app to encourage people to plan for their old age. ‘Face Retirement‘ helps users visualize what they’ll look like when they’re older by ageing a picture of them, hoping that this will prompt them to start preparing and saving now. Alok Prasad, head of Merrill Edge, said:

In a Stanford University experiment, people who saw age-enhanced images of themselves were more likely to save more for retirement, compared to those who weren’t exposed to their future selves. Face Retirement is designed to minimize that gap by giving consumers a preview of their future self, encouraging them to take control of long-term financial planning.

Merrill Edge’s ‘Face Retirement’ Lets Customers See How They’ll Age

Users can input their age and gender and use a webcam to provide their image. They can then view images of what they’ll look like at various years in the future, preview forecasted costs of living, learn about options to begin saving, and share pictures of their future self on Facebook.

Face Retirement

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store