The Auto-Graph allows anyone around the world to sign DraftFCB’s annual holiday card.
We’ve all signed and passed around an office birthday card, but the Auto-Graph from DraftFCB replicates the experience on a global scale. To celebrate the holiday season, DraftFCB is making a charitable donation to the Coalition for the Homeless on behalf of their employees, clients, and friends. In a typical office, the card would be passed around for everyone to sign, but because the agency has employees and clients around the world, a simple physical card wasn’t feasible.
A digital card would have been easy enough to make, but the agency wanted people to have the ability to actually add their own signature to the card. To enable people from as far away as Australia and São Paulo to physically sign the card, the agency created the the Auto-Graph, a robotic drawing machine that transcribes digital signatures onto a massive 10′ x 12′ card. Visitors to Our Gift To You can sign the card by writing their name with a mouse, or if on a touchscreen device, with their fingers. The Auto-Graph then captures the vector data, replicating signatures on the wall stroke-for-stroke with a Sharpie (who, fortuitously, is a Draftfcb client).
When PSFK spoke to Robin Heisey, the Chief Creative Officer of DraftFCB Toronto and the creative lead behind the project, 600 signatures had already been added to the card, with an additional 600 waiting in the queue. When asked about the impetus behind the experience, Heisey explained that although the donation benefits the Coalition for the Homeless, the card was also a way to ‘thank’ everyone who made Draftfcb’s work possible:
Corporate giving is a great thing, and at the end of the day, the only reason that corporations can do that giving is because customers and clients use their products and services, and because their people provide those products and services, so those donations really are being made by the clients, the employees and the friends of the company. That’s what this is all about.
Auto-Graph was created by Chicago-based artist Harvey Moon, and will be collecting signatures until 5p on December 7th. Add your signature and watch the Auto-Graph in real-time here, or watch a short clip of the action below:
header image credit: Instagram user adcd
post images courtesy Robin Heisey