Robot Transcribes Digital Signatures Onto A Physical Holiday Card

Robot Transcribes Digital Signatures Onto A Physical Holiday Card

The Auto-Graph allows anyone around the world to sign DraftFCB's annual holiday card.

Allie Walker
  • 6 december 2012

We’ve all signed and passed around an office birthday card, but the Auto-Graph from DraftFCB replicates the experience on a global scale. To celebrate the holiday season, DraftFCB is making a charitable donation to the Coalition for the Homeless on behalf of their employees, clients, and friends. In a typical office, the card would be passed around for everyone to sign, but because the agency has employees and clients around the world, a simple physical card wasn’t feasible.

A digital card would have been easy enough to make, but the agency wanted people to have the ability to actually add their own signature to the card. To enable people from as far away as Australia and São Paulo to physically sign the card, the agency created the the Auto-Graph, a robotic drawing machine that transcribes digital signatures onto a massive 10′ x 12′ card. Visitors to Our Gift To You can sign the card by writing their name with a mouse, or if on a touchscreen device, with their fingers. The Auto-Graph then captures the vector data, replicating signatures on the wall stroke-for-stroke with a Sharpie (who, fortuitously, is a Draftfcb client).

When PSFK spoke to Robin Heisey, the Chief Creative Officer of DraftFCB Toronto and the creative lead behind the project, 600 signatures had already been added to the card, with an additional 600 waiting in the queue. When asked about the impetus behind the experience, Heisey explained that although the donation benefits the Coalition for the Homeless, the card was also a way to ‘thank’ everyone who made Draftfcb’s work possible:

Corporate giving is a great thing, and at the end of the day, the only reason that corporations can do that giving is because customers and clients use their products and services, and because their people provide those products and services, so those donations really are being made by the clients, the employees and the friends of the company. That’s what this is all about.

Auto-Graph was created by Chicago-based artist Harvey Moon, and will be collecting signatures until 5p on December 7th. Add your signature and watch the Auto-Graph in real-time here, or watch a short clip of the action below:

Our Gift To You

header image credit: Instagram user adcd

post images courtesy Robin Heisey


Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines


Get PSFK's Related Report: Future of Automotive

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Carl Goodman

Exhibition Design & Digital Media

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed november 22, 2016

Digital Strategist: Why “Big Sensing” Is Key To Retail’s Future

Bud Caddell, Founder of NOBL, shares why the most capable and useful asset in any retail environment is the workforce

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells


Future Of Work
Cultivating The Next Generation Of Leaders

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.