PSFK asked creative experts working at the forefront of cultural change what they look forward to as ‘one day’ being the reality that we live in. As part of a series on forecasts, we asked Rohit Bhargava, a marketing expert and leading voice on how to bring more humanity back to business, his thoughts on the future of customer service:

One Day companies will empower employees to create real and amazing experiences for their customers that go above and beyond expectations. They will operate in a way that is dictated more by what is right than what is told to them by lawyers. Customers will have a closer relationship to the brands and businesses they love; customers will feel so associated with brands that the ones they use often and the ones they believe in will become a closer and more powerful part of their identity.

You can view Rohit’s full presentation at PSFK CONFERENCE SAN FRANCISCO here.

Download  the PDF of Need To Know Vol. 2 containing all “One Day” entries.