PSFK asked creative experts working at the forefront of cultural change what they look forward to as ‘one day’ being the reality that we live in. As part of a series on forecasts, we asked Scott Bedbury, the CEO of Brandstream, an independent brand development consultancy, his thoughts on the future of the purpose of technology:

One Day I hope humanity will be able to use technology effortlessly so that they can be more present in the moments that matter most, not just to be in more moments.

You can view Scott’s full presentation at PSFK CONFERENCE SAN FRANCISCO here.

Download  the PDF of Need To Know Vol. 2 containing all “One Day” entries.

Brandstream