Instead of going door-to-door to collect signatures, Amnesty International is turning to social media.
With Twignature, Twitter users can convert their handles/names into a digital signature on an Amnesty International petition simply by retweeting the promoted cause or petition. This makes it easy for Twitter users to not only sign petitions for causes that they’re interested in, but also simultaneously promote the cause on Twitter and across their social media channels by repeating the tweet.
The current Twignature cause is petitioning the Brazilian Government to grant protection to an environmental activist. This system, if successful, will be able to help raise awareness and support on a global level by leveraging people’s current social media behavior.
A simple retweet and an automatic signature. This technique opens a whole realm of possibilities for not only the way social causes are organized, but also how digital interactions can be streamlined and improved. Are there any drawbacks? Hacked social media accounts? It will be interesting to watch this play out.