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PSFK’s Gift Of The Day: Social Media Jeans

PSFK’s Gift Of The Day: Social Media Jeans
Design

Italian brand Replay has introduced 'Social Denim', with a vinyl pocket and bluetooth transmitter that instantly shares your mood or location.

Emma Hutchings
  • 13 december 2012

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Italian denim brand Replay has introduced jeans that feature a vinyl pocket and are equipped with a small bluetooth device. This communicates with the wearer’s smartphone via a dedicated app to easily and immediately share updates with their social networks.

Send Social Media Updates Through your Jeans

‘Social Denim’ lets you quickly click the device to let people know your current location or mood. Your “happiness level” features eight different moods to choose from, ranging from positive to negative. These jeans will be available in blue and black fabric, in regular-slim or skinny fit for men and skinny or baby boot cut for women. They will be released in Replay stores and European retailers as well as the Replay online store in December, with prices ranging from €150-€199.

Replay

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