menu

Toys’R’Us Gives In-Store Rewards For Playing Its Facebook Game

Advertising

Toy company partners with Ubisoft to create an interactive game where players gain coupons.

Zachary Kraemer
  • 17 december 2012

Whether you’re a kid at heart, or an actual kid, there’s a chance you probably enjoy the occasional game. With that idea in mind, Toys’R’Us has recently collaborated with Ubisoft to curate a Facebook game that rewards players with actual physical gain.

The idea is based upon the premise that players can earn real rewards, which are redeemable at Toys’R’Us stores nationwide. To participate in ‘ToysRUs Towers,’ all they must do is build a department store to their liking, staff them and make profits by upgrading displays and making their store the best of the best.

During that process, users will gain real-world coupons to use at actual Toys’R’Us stores, just in time for the holidays.

Toys’R’Us Towers

+#advertising
+#retail
+#technology
+Advertising
+children
+Entertainment
+Facebook
+game
+online
+Retail
+technology
+toys
+Ubisoft
+US
+USA
+video
Trending

Experience The News In Virtual Reality

Arts & Culture
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.