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Toys’R'Us Gives In-Store Rewards For Playing Its Facebook Game

Toy company partners with Ubisoft to create an interactive game where players gain coupons.

Zachary Kraemer
Zachary Kraemer on December 17, 2012. @ZacharyKraemer

Whether you’re a kid at heart, or an actual kid, there’s a chance you probably enjoy the occasional game. With that idea in mind, Toys’R’Us has recently collaborated with Ubisoft to curate a Facebook game that rewards players with actual physical gain.

The idea is based upon the premise that players can earn real rewards, which are redeemable at Toys’R’Us stores nationwide. To participate in ‘ToysRUs Towers,’ all they must do is build a department store to their liking, staff them and make profits by upgrading displays and making their store the best of the best.

During that process, users will gain real-world coupons to use at actual Toys’R’Us stores, just in time for the holidays.

Toys’R'Us Towers

Thinking...