The site has partnered with the Times Square Alliance and Livestream to create animated GIFs during the evening’s festivities.
Tumblr has partnered with the Times Square Alliance and Livestream to create a ‘Live-GIF’ experience for the action on New Year’s Eve. The Ball Raising, performances by musical artists, hourly countdowns, and the final midnight countdown with the famous Ball Drop will all be turned into animated GIFs.
Tumblr has selected three talented GIF makers from their large community of bloggers to work with the Livestream team to customize and create animated GIFs for the duration of the evening’s broadcast. All of these GIFs will be uploaded to GIFwich.com, Tumblr’s permanent home for live-GIF action. Tumblr users will then be able to reblog and share their favorite moments from Times Square in GIF form.