menu

Installation Turns Tweets Into Snowflakes to Create A Snowstorm

Installation Turns Tweets Into Snowflakes to Create A Snowstorm
Advertising

The project raises money for those in need this holiday season.

Yi Chen
  • 7 december 2012

London-based visual effects studio, The Mill, collaborated with creative agency INT Works to develop an interactive installation that turns tweets into paper snowflakes. The ‘Christmas Wish Machine’ invites users to submit their wish to @TheMillWishes via Twitter. Every wish received is written on a paper and added as a flake to the snowstorm. In addition, for every tweet, 10 pence is donated to Crisis.

Alex Bec, Director of INT Works, commented that:

The surrounding area will be so full of Christmas decorations that we wanted to create something in-keeping with the look and feel of the season, but also make someone stop and look twice. The fact that people can also get involved in the window just by tweeting was also exciting.

The Mill Wishes

+#advertising
+#culture
+#technology
+Advertising
+Art
+christmas
+culture
+Design
+Europe
+installation
+interactive
+Media & Publishing
+Social Media
+technology
+Tweet
+Twitter
+UK
Trending

NYC Announces A Massive $136 Million Creative Hub In Brooklyn

Cities
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Asia Yesterday
Automotive Yesterday
No search results found.