London-based visual effects studio, The Mill, collaborated with creative agency INT Works to develop an interactive installation that turns tweets into paper snowflakes. The ‘Christmas Wish Machine’ invites users to submit their wish to @TheMillWishes via Twitter. Every wish received is written on a paper and added as a flake to the snowstorm. In addition, for every tweet, 10 pence is donated to Crisis.
Alex Bec, Director of INT Works, commented that:
The surrounding area will be so full of Christmas decorations that we wanted to create something in-keeping with the look and feel of the season, but also make someone stop and look twice. The fact that people can also get involved in the window just by tweeting was also exciting.