menu

ESPN Instant Replay Now Available On Twitter

ESPN Instant Replay Now Available On Twitter
technology

In partnership with Ford, video highlights of college football games will be embedded in tweets so fans can view them in real-time on a mobile device.

Emma Hutchings
  • 18 december 2012

Second screens are becoming more ingrained in the TV viewing experience, and to highlight the changes cable operators must make to incorporate second screens, ESPN will now embed instant replays of college football games on Twitter.  The experience is ideal for mobile devices, so if you’re not watching the game on TV but just following along through social media, you’ll be able to keep up with the game and watch the highlights at the same time.

espn-instant-replay

The NYTimes reports that Twitter in partnership with ESPN and Ford will provide the embedded video replays from football games in tweets, which will be available without needing to leave the site and promoted by both ESPN and Ford. They will start with a short promo clip for the Ford Fusion, and will be selected by ESPN’s college football editors.

ESPN

 

+#technology
+Automotive
+Entertainment
+ESPN
+fitness / sport
+ford
+gaming
+mobile
+Sports & Fitness
+technology
+tweets
+Twitter
Trending

NYC Announces A Massive $136 Million Creative Hub In Brooklyn

Cities
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Asia Yesterday
Automotive Yesterday
No search results found.