Uniqlo Partners With GIF Artists For Holiday Campaign

The retailer has introduced ‘GIF Box’, an online promotion that offers visitors a festive animation and discount coupons.

Emma Hutchings
Emma Hutchings on December 4, 2012.

Japanese retailer Uniqlo has introduced ‘GIF Box’, an online promotion that pairs the 2012 word of the year and trend with a holiday campaign. Visitors can enter their email address to open the mystery gift box and view a festive animation specially created by a GIF artist, along with a discount coupon.

They can share the cute GIFs (such as a dancing Santa in front of a colorful Uniqo-branded wall) with family and friends via Facebook or Twitter. Mashable reports that most of the coupons are for $5 off any purchase over $50 at made before the end of the year. There are one hundred boxes containing a rare GIF and a special coupon that rewards visitors with 100% off everything at Uniqlo, up to $500.