Japanese retailer Uniqlo has introduced ‘GIF Box’, an online promotion that pairs the 2012 word of the year and trend with a holiday campaign. Visitors can enter their email address to open the mystery gift box and view a festive animation specially created by a GIF artist, along with a discount coupon.

They can share the cute GIFs (such as a dancing Santa in front of a colorful Uniqo-branded wall) with family and friends via Facebook or Twitter. Mashable reports that most of the coupons are for $5 off any purchase over $50 at Uniqlo.com made before the end of the year. There are one hundred boxes containing a rare GIF and a special coupon that rewards visitors with 100% off everything at Uniqlo, up to $500.

Uniqlo