Mashable and Josh Warner have recently compiled a great list of the 10 most innovative viral videos for 2012. Check out the list below and see if you agree with their choices.
Red Bull Stratos
Red Bull went to the edge of space to get our attention. Felix Baumgartner’s breaking of the sound barrier in a 23-mile freefall to Earth was riveting wherever you saw it. Red Bull has rewritten event marketing forever, leaving us with transcendent images of a man who could have exploded in space.
L’Odyssée de Cartier
There are all sorts of rules for creating successful viral videos, and then there’s an epic piece of film art like L’Odyssée de Cartier’s to remind us never to follow rules in the first place. This ad amazed viewers everywhere, starting with its premier in the Metropolitan Museum of Art to millions of views on YouTube.
OK Go – Needing/Getting
The audacious OK Go music video for Chevy Sonic takes Rube Goldberg to the extreme, with a careening, four-minute musical joyride down a two-mile racetrack, outfitted with 1,000 musical instruments. The video took four months of preparation, and it shows in every frame and note. With 23 million views on YouTube, the video proves product placement can be innovative, when the right creative people are involved.
Best Job Ever
With a multitude of marketers vying for attention at the London Olympics, P&G’s “Best Job” commercial stood out. The ad focused on mothers of athletes, rather than the athletes themselves. Helmed by Babel director Alejandro González Iñárritu, each scene lovingly focuses on the sacrifices mothers make to help bring future Olympians from the crib to the medal stand. Millions of YouTube views and social shares later, sons and daughters everywhere confirm once again: Moms rule.
Make It Count
Independent filmmaker Casey Neistat breathes new life into the well-tread travel genre. His rogue execution for Nike+ FuelBand follows filmmaker and collaborator Max to as many countries as possible before the money runs out. Interspersed with inspirational messages, the video shows how people can make every day count in their own individual ways.