Melissa Waggener Zorkin imagines a future where people care about the brands they purchase from, not just product features.
PSFK asked creative experts working at the forefront of cultural change what they look forward to as ‘one day’ being the reality that we live in. As part of a series on forecasts, we asked Melissa Waggener Zorkin, the CEO, President, & Founder of Waggener Edstrom Worldwide, her thoughts on the future of purchase decisions:
One Day people will choose products from companies that act with purpose and aim for creating a positive impact on society. In essence they will care about brands- not just product features (although the product has to fill a need)- and they will stand ready to be engaged with the brand, if they love it.
You can view Melissa’ full presentation at PSFK CONFERENCE LONDON here.
Download the PDF of Need To Know Vol. 2 containing all “One Day” entries.