Japanese company TOTO is releasing a shower head with ‘Air-In’ Shower technology that uses 35% less water than typical shower heads but retains a traditional water pressure by infusing the droplets with air. This makes them larger, so the water volume feels the same as in a normal shower.

The Air-In Shower costs around $70 for just the shower head, and the Air-In Click Shower (with a hose and a button to turn the flow of water on and off) is $170. TOTO calculates that the product saves around $180 in annual water and gas bills for a family of four, and cuts CO2 emissions by 146 kg. Check out DigInfo‘s video below for more information:

TOTO