PSFK’s Top Five Picks From The 2012 WIRED Store

PSFK’s Top Five Picks From The 2012 WIRED Store

We round up the coolest things we spotted at the magazine's maker-geared pop-up shop in NYC.

Laila Ahmadinejad
  • 16 december 2012

To create its 2012 concept store, WIRED magazine tapped Mother New York to transform the publication into an experiential retail environment. Taking cues from the “What’s Inside” segment of the magazine, the resulting space showcases a carefully-selected group of products that range in category (from artisanal coffee to a musical bathtub) and scale (from a camping-chic iPad cable to a car).

Here are five things that we enjoyed seeing in person:

1) Photographs by Canadian photographer Todd McLellan show everyday objects, taken apart. This deconstruction places emphasis on each individual component, and creates dynamic compositions. Mother’s Creative Director Piers North explains, “The most seemingly inane components of a product—what’s inside of it—is what makes it function. If we can understand how those components work individually—how its design makes it work holistically—that is beautiful.”

2) Marriott’s photo booth (powered by The Bosco) uses custom “bio-mood-scanning” software, created by interaction designers Michael Rosen and Eszter Ozsvald, to analyze how you feel. It then selects an image of a travel destination that matches your mood, superimposes your photo over the image, and recommends Marriott hotels in the area (so you can plan your getaway).

3) The Stellé Audio/Rebecca Minkoff Sting Ray Audio Clutch looks like a minaudière from the outside, but pops open to reveal Bluetooth-enabled speakers on the inside. Its structure is reminiscent of vintage Polaroid cameras, with a spy-gadget feel.

4) The MakerBot®-Replicator 2 Desktop 3D Printer makes rapid prototyping technology more accessible to the general public. The small footprint of the device, and the (relatively) accessible price tag, empower makers with a great tool for experimentation.

5) The Faraday Porteur Electric Bicycle has the classic stylings of a Dutch bike, with beautiful attention to detail: wood fenders, Brooks saddle, front and rear LED lights. But the best part is the discreet battery-powered motor, which provides “15–20 miles of full pedal-assist riding.”

The space acts as a showroom: you can’t actually take anything home with you, but you can order the items you want at the Citi-branded checkout terminal located in the store.

The WIRED Store is located at 583 Broadway in New York City, and will be open through December 23, 2012. Browse the products online at




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