menu

100 Designers Reimagine The Toy Car [Pics]

100 Designers Reimagine The Toy Car [Pics]
Design

Italian designer Matteo Ragni developed the 100% TobeUs project -- a variety of different creations made of cedar wood.

Emma Hutchings
  • 14 december 2012

Italian designer Matteo Ragni conceived the project ‘100% TobeUs‘ after seeing his children lose interest in their toys after only a few hours. He thought the easiest solution would be to give them an object they’d love. 100 skillful and passionate designers, including Tomoko Azumi, Marcel Wanders, Rodolfo Dordoni, Rodrigo Torres, and Tom Kovac, were challenged to create toy cars made of cedar wood. The results vary in shape and size, from a car that holds sliced bread to one that features a cedar tree made of puzzle pieces.

100 Designers Reimagine The Toy Car [Pics]

Matteo Ragni has gathered them all together for ‘100% TobeUs: 100 designers for 100 new toy cars’, an exhibition at the Museum of Science and Technology in Milan, which runs until January 13th. Click through to see a selection of the 100 designs:

100% TobeUs

+#design
+Automotive
+children
+Design
+Entertainment
+Europe
+exhibition
+Gift Guide
+technology
+Youth
Trending

Human Rights Activist: What Is The Future Of Corporate Responsibility

Fashion
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM

Get access to our retail reports and 20,000-plus retail insights

LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.