100 Designers Reimagine The Toy Car [Pics]

Italian designer Matteo Ragni developed the 100% TobeUs project — a variety of different creations made of cedar wood.

Italian designer Matteo Ragni conceived the project ‘100% TobeUs‘ after seeing his children lose interest in their toys after only a few hours. He thought the easiest solution would be to give them an object they’d love. 100 skillful and passionate designers, including┬áTomoko Azumi, Marcel Wanders, Rodolfo Dordoni, Rodrigo Torres, and Tom Kovac, were challenged to create toy cars made of cedar wood. The results vary in shape and size, from a car that holds sliced bread to one that features a cedar tree made of puzzle pieces.

100 Designers Reimagine The Toy Car [Pics]

Matteo Ragni has gathered them all together for ‘100% TobeUs: 100 designers for 100 new toy cars’, an exhibition at the Museum of Science and Technology in Milan, which runs until January 13th. Click through to see a selection of the 100 designs:

100% TobeUs