This campaign aims to take the brand “to new heights.”
According to Gaston Vaneri, Brand Director at Axe, the newly launched campaign will take the brand “to new heights.” The Unilever-owned company will select 22 fans and take them to the edge of space and back.
The winners will go on a private craft, which is built by XCOR Aerospace and operated by the tourism company, Space Expedition Curacao. Usually a ticket costs $95,000, so it would be a once in a lifetime opportunity for the passengers who do get to board.
For your chance to win a spot, all you need to do is enter the Axe contest and write why you should be chosen to fly. Other fans can vote on the entries and the most creative entry with the most votes will win.
The deadline to enter the competition is 3 February, which falls on Super Bowl Sunday. Axe will also be airing a 30-second commercial during the Super Bowl that will “include a twist at the end.”
Buzz Aldrin, member of the 1969 Apollo 11 mission, commented about the campaign:
Space travel for everyone is the next frontier in the human experience. I’m thrilled that Axe is giving the young people of today such an extraordinary opportunity to experience some of what I’ve encountered in space.