OkCupid has announced a new mobile app called ‘Crazy Blind Date‘, which turns online dating into a spontaneous meetup. Created in partnership with digital design agency Huge, the app aims to make more dates happen easily, for more people.
Available on both iOS and Android, ‘Crazy Blind Date’ enables anyone to get a date on demand by simply telling it where and when you’re available. If someone else is close by, it matches you for a date, which could be in just a few hours time.
Your picture is distorted in the free app, so your date isn’t choosing from looks. You create an account by entering just your first name, birthdate, gender, and the gender you’re interested in dating, or can sign in using your OkCupid account.
An hour before the date, ‘Crazy Blind Date’ will open an IM window on each user’s phone to help them locate each other. After the date, the app will enable users to provide feedback on their partners. Users accumulate “Kudos” from their dates based on positive feedback, which incentivizes good behavior and allows “good daters” to get more dates. Gene Liebel, partner and chief strategy officer at Huge, said:
It was an honor to have OkCupid ask us to help them tackle some of the problems inherent in online dating. We designed the application to help eliminate the work and frustration involved in coordinating a date and to do so we looked closely at the habits and workflow of today’s daters, particularly the all-important female daters who we know will drive the success of this product.