PSFK + Google Highlight Innovation @ CES
Brand execs, advertising and marketing leaders identify CES trends that will drive business in 2013.
The first session at 9:30AM PST / 12:30PM EST brought together top minds in advertising and marketing about their reactions to the latest products, campaigns, and trends at CES. They identified which tech trends from the show they think will drive creativity in 2013.
Ian Schafer, CEO of DeepFocus
Ross Martin, CEO of MTV Scratch
David Rosenberg, Managing Partner at IPG Labs
Andrew Deitchman, Founding Partner of Mother
Greg Dvorken, EVP of Tech Practice at Weber Shandwick
The second session at 12:00PM PST / 3:00PM EST had major brand leaders announce what their companies are working on at CES – and how these technologies will impact big business in the year to come.