The campaign highlights the brand’s commitment to introducing lower calorie options and raise awareness about the public health issue.
Bloomberg may have taken on Big Soda in New York, but Coca-Cola is responding nationally. A new ad campaign is showing the brand’s commitment to introducing lower calorie options. It also points the finger at consuming too many calories, not drinking soda alone, as the cause of the obesity epidemic.
The ‘Coming Together’ TV spot, which debuted on popular news channels, highlights Coca-Cola’s smaller portion sizes, it’s work making low-calorie sweeteners, and that it voluntarily made lower-calorie drinks available in schools. You can check it out in the video below:
The well-being of our families and communities concerns everyone. And finding a solution will take continued effort from all of us. Watch to learn more about how we can all make a real difference. At Coca-Cola, we believe when people come together good things happen.
Another, more ‘catchy’ 30-second ad with people dancing off the 140 calories in a can of Coke is due to air during American Idol and the Super Bowl.