menu

Coca-Cola Tackles Obesity With New Ads

Coca-Cola Tackles Obesity With New Ads
Advertising

The campaign highlights the brand’s commitment to introducing lower calorie options and raise awareness about the public health issue.

Emma Hutchings
  • 15 january 2013

Bloomberg may have taken on Big Soda in New York, but Coca-Cola is responding nationally. A new ad campaign is showing the brand’s commitment to introducing lower calorie options. It also points the finger at consuming too many calories, not drinking soda alone, as the cause of the obesity epidemic.

Coca-Cola Tackles Obesity In Latest Campaign

The ‘Coming Together’ TV spot, which debuted on popular news channels, highlights Coca-Cola’s smaller portion sizes, it’s work making low-calorie sweeteners, and that it voluntarily made lower-calorie drinks available in schools. You can check it out in the video below:

The well-being of our families and communities concerns everyone. And finding a solution will take continued effort from all of us. Watch to learn more about how we can all make a real difference. At Coca-Cola, we believe when people come together good things happen.

Another, more ‘catchy’ 30-second ad with people dancing off the 140 calories in a can of Coke is due to air during American Idol and the Super Bowl.

Coca-Cola

 

Advertising
Trending

Tokyo Concept Store Disguised As A Parking Garage

Advertising
Brand Development Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Home Today

Beacon Device Takes The Pain Out Of Navigating A New Airbnb

Ping provides new guests with a guided tour of the house or apartment through a simple tap of their phone

Trending

Get PSFK's Latest Report: Future of Work

See All
Arts & Culture Today

Shelf Makes Its Contents Appear To Hover In Midair

The design uses metal tubes to create an optical illusion when viewed from the front

Fashion Today

Declutter And Recycle All Of Your Unwanted Stuff

A new app will help catalogue your possessions and give them away as donations when you no longer want them

PURPLELIST EXPERTS

Erik Eliason

Temporary Retail Expert

Fitness / Sport Today

This Health App Will Pay You For Every Step You Take

Sweatcoin records your fitness activities and donates to charity based on exercise

Technology Today

How Motion Tracking Is Finding Its Way Into Design Craftsmanship

Expanding on traditional modeling, a Toronto-based designer is experimenting with how physical gestures can generate functional 3D topographies

Work Yesterday

Amazon Is Experimenting With A 30-Hour Work Week

The online retailer is launching a pilot program that will allow a technical team to work with a considerably shortened schedule

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs Today

PSFK’s Workplace Vision: Leave The Busywork To The Bots

Our Future of Work vision is an artificially intelligent helper that frees workers from the administrative to-dos that have dogged them for too long

Fitness / Sport Yesterday

How The Rio Olympics Stood For More Than Just Games

PSFK rounds out the Rio Games with our picks for the finest moments beyond sports

Retail Yesterday

Mobile Travel App Embraces Cognitive Computing

The Orlando Tourism Board is looking to IBM Watson to provide personalized local recommendations for visitors

Design Yesterday

Kate Spade’s New Fitness Trackers Push Wearable Tech Into High Fashion

The retailer joins other designers in bringing tech-assisted lifestyles to the luxury clothing market

Automotive Yesterday

Bike-Friendly Apartment Building For Swedish Cyclists

A residential space is being designed for commuters to easily transport goods

Advertising Yesterday

Nike Takes Over An Entire City Block With A Giant Running Track

The Unlimited Stadium is shaped like a 100-meter sole print of the brand's LunarEpic sneaker

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Gaming Yesterday

Fortune Cookie Service Brings Bad News To Your Doorstep

To promote their new delivery service Blackbox, the creators of Cards Against Humanity are delivering unfortunate messages in an edible form

Arts & Culture Yesterday

This Picture Frame Could Be The Lava Lamp For A New Generation

Slow Dance makes real objects appear to move in slow motion

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

No search results found.