Clothing brand TELFAR is crowdsourcing looks from fans for New York Fashion Week.
Elfar Clemens is known for his minimalistic ready-to-wear fashion collections. His fashion label, TELFAR, will be showcasing its Fall/Winter 2013 collection during New york Fashion Week in February. Rather than styling the models for his ‘Quilted Comfort’ collection, Clemens is crowdsourcing the job to the fans.
Visitors can use the interactive app, TELFAR Style, to view the latest items and drag and drop the clothes onto a virtual model. Once the user is happy with the combination, he/she can submit the look to the public gallery where fans can click to like using Facebook.
The app was designed by Alan Schaffer and is available to play with on DIS Magazine. The best looks will be selected by Clemens and announced on January 31. The winning looks will be worn by the models during New York Fashion Week.