menu

Radio Station Crowdsources Its Programming With Mobile App

Radio Station Crowdsources Its Programming With Mobile App
technology

Radio station lets users select songs and record audio clips to accompany them on air.

Plus Aziz
  • 25 january 2013

If a service, like a radio station, exists to give consumers what they want, why not let the consumers decide what that really is? Radio Station 97x is a station developed in a collaboration between media solutions company Cox Media Group and LDR Radio, an interactive broadcast technology that turns broadcasters into crowdcasters. The radio’s programming is giving over control to listeners and allowing them to decide what songs will get air time.

radio station 97x interface

Listeners can vote on a mobile app or website on the songs they’d like to hear. They can also record 10 sec. audio clips to be played with the song. This gives them the opportunity to ‘let their voices be heard’ in an ‘Open Mic’ feature. Users can place the songs in the queue and insert the audio clips where appropriate. The newly launched experiment has increased engagement with listeners and widened the audience base.

According to TechCrunch, an average of 300,000 people are tuning in to vote on songs. The article also suggests that traction tends to pick up significantly when listeners are given the opportunity to participate in programming. This is not only an example of the power of crowdsourcing, but also one that shows the importance of having a small group of engaged users rather a large group of passive ones.

Download the app on iTunes.

97x Radio

technology
Trending

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Shivani Siroya

Financial Tools In Emerging Markets

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.