CultureDNA – A Concept For The Future Of Work

CultureDNA – A Concept For The Future Of Work

The private personal profile builder merges information about you and evolves constantly based on integrated data collection.

Wesley Robison
  • 13 january 2013

The Future Of Work

In order to bring to life PSFK’s Future of Work report, PSFK Labs challenged creative agencies from around the world to generate product and service concepts that leverage the trends identified within the report. We worked with the Artefact design group and its sister company 10,000ft to envision this concept.

CultureDNA is a private personal profile builder that merges information about you and evolves constantly based on integrated data collection, your input and feedback from team members, all to better yourself & your company. Your personal DNA features skills, experience, career goals, as well as your own personality insights or input by your teammates that you have decided to make public.


“Meaning is the new money,” proclaimed Harvard Business Review recently, arguing that in the age of the dynamic distributed organization, engagement and emphasis on unique values and contributions strengthens organizational culture, employee morale and commitment. People find meaning when they feel their efforts are contributing to something greater than themselves, when they are a part of a greater whole, with which they share a common value system, culture and goals.

Successful organizations will try to build a culture that focuses on shared responsibility, openness and autonomy. Simultaneously, as organizational structure evolves, driven by more mobile and distributed workforce, establishing such a culture will become more challenging than ever before.
CultureDNA is a component of workDNA, our vision for a platform that allows organizations and the individuals they employ to engage in ways that support these principles and requirements. It is a dynamic system of real time, cloud-based modules designed to empower organizations to create a culture of collaboration, transparency and shared goals. This culture will allow employees to feel more invested in the company and will empower them to contribute their creativity to its success.

Stay tuned for the next Future of Work sneak peek as we reveal highlights from the full report throughout the month. Catch all the trends, futuristic concepts and expert interviews that you’ve missed here or buy the entire report. Join the conversation and share your ideas about the future of work with the #FoW hashtag on Twitter.

PSFK Future of Work report


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