MyMagic+ is a new collection of tools designed to help guests customize their visit, linked together by the multifunctional MagicBand.
The Walt Disney World Resort will be introducing a new collection of tools over the next few months to let guests customize and personalize their visit. MyMagic+ will allow people to book guaranteed ride times for their favorite shows and attractions before they go to the park.
The My Disney Experience website and mobile app will offer guests all the latest information for planning their trip. An enhanced FastPass system called FastPass+ will let them reserve times for dining and other experiences, which they can alter using their smartphones if they change their mind.
The MagicBand bracelet links the MyMagic+ experience together, serving as a guest’s room key, theme park ticket, access to FastPass+ selections, PhotoPass card, and optional payment account.
It will replace the need for turnstiles, cash and credit cards at the parks. Instead, visitors will swipe their wrist bands at attractions and when purchasing items. The NYTimes notes that this will also allow Disney to track visitors and find out what they’re doing so the parks can make changes to more efficiently serve them:
Did you buy a balloon? What attractions did you ride and when? Did you shake Goofy’s hand, but snub Snow White? If you fully use MyMagic+, databases will be watching, allowing Disney to refine its offerings and customize its marketing messages.