menu

Facebook App Shames Users Into Donating Clothing By Resurfacing Old Photos

Facebook App Shames Users Into Donating Clothing By Resurfacing Old Photos
technology

Swedish ad agency launches a new app to help users choose what to give away through tagging out of date clothing.

Laura Feinstein
  • 30 january 2013

Remember that opening scene of Clueless, when our fashionable protagonist Cher Horowitz (played delightfully by a young Alicia Silverstone) is using her computerized closet to choose an outfit? Well, what if that program was tweaked just so, and it actually told you when something you own would (or should) never be worn again? And what if instead of being a computer program, it was actually a Facebook app?

The idea of our closet being a veritable hanger-forest of unwanted clothing is the idea behind DDB Stockholm‘s latest project. As part of their campaign for homeless charity Stockholm Stadmission (Stockholm City Mission), the agency is encouraging people to bring these items from their wardrobe to the city’s secondhand stores via a Facebook app where you can sort through years of tagged photos, identifying trendy clothes that have gone out of style. After looking through almost a decade of pics, users can tag unwanted garments, both on theirs and someone else’s page, with “You’ll never wear that again.” Like Pinterest, users can then share their collages of tagging clothes, and invite (or rather, shame) friends into donating their unwanted items. Once tagged, the app then lets users know where they can give away their tacky, ugly, or otherwise unappealing wares.

Going beyond just the digital, the campaign also includes print posters, and direct mail, with even some local celebrities donating postcards of themselves wearing out-of-date clothing as encouragement.

The only catch: While the idea behind this app seems great, the only drawback is that while you’re trying to do good, you may find yourself in an embarrassing situation. In order to log into the app, in typical Facebook fashion you may find yourself having to waive your privacy rights and allow “This app..[to] post on your behalf, including status updates, photos, and more.”

While many users may not having anything to hide, those of us who embraced the neon trend of a few years back a little too intensely may not be up for having those images resurface on our newsfeeds. However, those whose desire to give trumps their fear of sartorial mortification are more than encouraged to give this app a spin.

You’ll Never Wear That Again

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Yesterday

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Yesterday

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Future of Automotive

See All
Travel Yesterday

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Chris Milk

Immersive Experience Visionary

Food Yesterday

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Yesterday

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport Yesterday

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated Yesterday

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Fashion Yesterday

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Yesterday

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing Yesterday

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Automotive Yesterday

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

Gaming & Play Yesterday

This Game Lets You Be A Pilot In The Drone Racing League

DRL Racing Simulator recreates actual courses in a virtual environment

Travel december 1, 2016

Hotel Chain Is Giving Away Its Not-So-Super Hotel Art At Art Basel

A lesson in how to advertise a kitschy-to-cool redesign in the middle of Miami Art Week

No search results found.