menu

Facebook App Shames Users Into Donating Clothing By Resurfacing Old Photos

Facebook App Shames Users Into Donating Clothing By Resurfacing Old Photos
technology

Swedish ad agency launches a new app to help users choose what to give away through tagging out of date clothing.

Laura Feinstein
  • 30 january 2013

Remember that opening scene of Clueless, when our fashionable protagonist Cher Horowitz (played delightfully by a young Alicia Silverstone) is using her computerized closet to choose an outfit? Well, what if that program was tweaked just so, and it actually told you when something you own would (or should) never be worn again? And what if instead of being a computer program, it was actually a Facebook app?

The idea of our closet being a veritable hanger-forest of unwanted clothing is the idea behind DDB Stockholm‘s latest project. As part of their campaign for homeless charity Stockholm Stadmission (Stockholm City Mission), the agency is encouraging people to bring these items from their wardrobe to the city’s secondhand stores via a Facebook app where you can sort through years of tagged photos, identifying trendy clothes that have gone out of style. After looking through almost a decade of pics, users can tag unwanted garments, both on theirs and someone else’s page, with “You’ll never wear that again.” Like Pinterest, users can then share their collages of tagging clothes, and invite (or rather, shame) friends into donating their unwanted items. Once tagged, the app then lets users know where they can give away their tacky, ugly, or otherwise unappealing wares.

Going beyond just the digital, the campaign also includes print posters, and direct mail, with even some local celebrities donating postcards of themselves wearing out-of-date clothing as encouragement.

The only catch: While the idea behind this app seems great, the only drawback is that while you’re trying to do good, you may find yourself in an embarrassing situation. In order to log into the app, in typical Facebook fashion you may find yourself having to waive your privacy rights and allow “This app..[to] post on your behalf, including status updates, photos, and more.”

While many users may not having anything to hide, those of us who embraced the neon trend of a few years back a little too intensely may not be up for having those images resurface on our newsfeeds. However, those whose desire to give trumps their fear of sartorial mortification are more than encouraged to give this app a spin.

You’ll Never Wear That Again

technology
Trending

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

George Kvasnikov

Interface & Graphic Designer

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 28, 2016

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.