Facebook’s New Service Lets Anyone Message Mark Zuckerberg For $100

Facebook’s New Service Lets Anyone Message Mark Zuckerberg For $100

The social network is reportedly testing out a new feature that charges people to directly communicate with its founder.

Emma Hutchings
  • 14 january 2013

Would you spend $100 to send Mark Zuckerberg a message? Facebook is reportedly testing out a new feature that lets anyone on the social network message the founder, for a price.

Discovered by Mashable last week, the features offers those who aren’t connected to Zuckerberg on Facebook the chance to send a message to his Inbox instead of it getting filtered to his “Other folder.” In a statement from a spokesperson, Facebook told Mashable: “We are testing some extreme price points to see what works to filter spam.”

Facebook’s New Service Lets Anyone Message Mark Zuckerberg For $100

This move follows the introduction of a pay-to-message test last month, which allows anyone to message someone else on the social network for a $1 fee, regardless of whether they’re friends or not. They wrote in a blog post:

We’re starting a small experiment to test the usefulness of economic signals to determine relevance. This test will give a small number of people the option to pay to have a message routed to the Inbox rather than the Other folder of a recipient that they are not connected with. Several commentators and researchers have noted that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful.

Mark Zuckerberg

Photo by Niall Kennedy



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