The social network is reportedly testing out a new feature that charges people to directly communicate with its founder.
Would you spend $100 to send Mark Zuckerberg a message? Facebook is reportedly testing out a new feature that lets anyone on the social network message the founder, for a price.
Discovered by Mashable last week, the features offers those who aren’t connected to Zuckerberg on Facebook the chance to send a message to his Inbox instead of it getting filtered to his “Other folder.” In a statement from a spokesperson, Facebook told Mashable: “We are testing some extreme price points to see what works to filter spam.”
This move follows the introduction of a pay-to-message test last month, which allows anyone to message someone else on the social network for a $1 fee, regardless of whether they’re friends or not. They wrote in a blog post:
We’re starting a small experiment to test the usefulness of economic signals to determine relevance. This test will give a small number of people the option to pay to have a message routed to the Inbox rather than the Other folder of a recipient that they are not connected with. Several commentators and researchers have noted that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful.