menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

FM Radio Finally Available On Mobile Phones

FM Radio Finally Available On Mobile Phones

Sprint customers will be able to tune into their local radio station, anywhere.

Yi Chen

Broadcasters have long sought to make the radio available on mobile phones. Last week, the industry finally won a deal with Sprint Nextel to make local FM radio signals receivable on some cellphones.

It’s the first such deal with a phone carrier and Jeffrey Smulyan, Chief Executive of Emmis Communications, made it his mission to “get radio in 300 million cellphones.” He believes that radio listening could increase 15 percent if it was made accessible on mobile phones.

The three-year deal will see Sprint make FM radio available on some of its Android and Windows phones by using the NextRadio application. The app is designed by Emmis and currently owns 21 stations from around the U.S.

NextRadio-Sprint

Although this is a big win for radio broadcasters, analysts are still skeptical whether cellphone users will adopt the app. With ads-free digital music service apps like Spotify, Last.fm, and Grooveshark, and also radio streaming apps like TuneIn and iHeartRadio, ┬áit’s uncertain if consumers will be interested to listen to the local FM station.

Sprint Nextel

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store