Shayna Kulik: Footwear Trends In Buenos Aires

Shayna Kulik: Footwear Trends In Buenos Aires

The mind behind Pattern Pulp shares her discoveries from a recent trip to South America.

Shayna Kulik, Pattern Pulp
  • 10 january 2013

My first job in New York had me designing shoes. I illustrated prints for OskKosh, Lord & Taylor, Rampage, Target, you name it- if it was mass market and had a licensing deal, it probably crossed my desk. It was an education in product design, commercial pattern making, trend forecasting and a bit of office politics. As a result, I was obsessed with feet.


Everywhere I went, I’d slyly glance to see what people were wearing- in stores, on the subway, at restaurants, even in bathroom stalls…I know.


Fast forward, and a few professions later, I still can’t shake my infatuation with footwear. I shoot and catalog shoes like I still work at ESO. Funny how some things stick. Anyhow, here’s a round up from my recent travels to Buenos Aires. The mens’ category was predominantly red, blue and neutral, had a sporty/sleek leather look, incorporate platformed color blocking and were often adorned with large tassels.

beunos_aires - flat shoes

The womens’ shoes were more of a varied bunch. The common thread throughout were platform soles and adorned uppers. Striped, color blocked, glittered, studded, jute-covered, embroidered and perforated. Every girl (but me) was in a pair.


In the realm beyond this specific trend, the others were bright, flat, crafty and relaxed. I bought the mustard version of these perforated loafer slip-ons. I’m hoping they’ll be a sleek, supportive alternative to heels this summer. At first glance I wasn’t so much a fan of the boots, but I now adore them…they have a monochromatic boldness to them. Pesqueira’s bronze flats were whimsical, like her line, and the Alpargatas were essentially the TOMS of BA. Every store had it’s own branded version.

Read the original article here.

Shayna Kulik is the founder and editor of Pattern Pulp which tracks ideas and emerging trends that expose, celebrate, share and connect pattern design across all creative platforms. She is also a New York-based designer. Read more at Pattern Pulp.



Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Syndicated Today

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Today

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car


Get PSFK's Related Report: Future of Work

See All
Travel Today

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Europe Today

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Technology Today

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Gaming & Play Today

Automated Chessboard Lets You Play Against Anyone In The World

Square Off is an AI-powered board that can move the pieces on its own


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

PSFK Labs Yesterday

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Technology Today

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse

Advertising Today

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Fitness & Sport Today

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Retail Today

Kodak’s Smartphone Is Inspired By A Retro Camera

Ektra is an Android phone with a powerful lens aimed at photographers

Sustainability Today

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

Retail Today

Retail Concept Offers Food Hall Inspired Space For Online Brands

The store will offer a lower cost way for internet entrepreneurs to try physical retailing

Advertising Today

Disney Retells Beauty And The Beast On Snapchat

In a partnership with LACMA, the entertainment platform drew from over 130,000 works in the museum's collection

No search results found.