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Shayna Kulik: Footwear Trends In Buenos Aires

Shayna Kulik: Footwear Trends In Buenos Aires
Retail

The mind behind Pattern Pulp shares her discoveries from a recent trip to South America.

Shayna Kulik, Pattern Pulp
  • 10 january 2013

My first job in New York had me designing shoes. I illustrated prints for OskKosh, Lord & Taylor, Rampage, Target, you name it- if it was mass market and had a licensing deal, it probably crossed my desk. It was an education in product design, commercial pattern making, trend forecasting and a bit of office politics. As a result, I was obsessed with feet.

beunos_aires_mens_footwear

Everywhere I went, I’d slyly glance to see what people were wearing- in stores, on the subway, at restaurants, even in bathroom stalls…I know.

beunos_aires-platform-shoes

Fast forward, and a few professions later, I still can’t shake my infatuation with footwear. I shoot and catalog shoes like I still work at ESO. Funny how some things stick. Anyhow, here’s a round up from my recent travels to Buenos Aires. The mens’ category was predominantly red, blue and neutral, had a sporty/sleek leather look, incorporate platformed color blocking and were often adorned with large tassels.

beunos_aires - flat shoes

The womens’ shoes were more of a varied bunch. The common thread throughout were platform soles and adorned uppers. Striped, color blocked, glittered, studded, jute-covered, embroidered and perforated. Every girl (but me) was in a pair.

beunos_aires_kidsshoes

In the realm beyond this specific trend, the others were bright, flat, crafty and relaxed. I bought the mustard version of these perforated loafer slip-ons. I’m hoping they’ll be a sleek, supportive alternative to heels this summer. At first glance I wasn’t so much a fan of the boots, but I now adore them…they have a monochromatic boldness to them. Pesqueira’s bronze flats were whimsical, like her line, and the Alpargatas were essentially the TOMS of BA. Every store had it’s own branded version.

Read the original article here.

Shayna Kulik is the founder and editor of Pattern Pulp which tracks ideas and emerging trends that expose, celebrate, share and connect pattern design across all creative platforms. She is also a New York-based designer. Read more at Pattern Pulp.

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