Getty Images has launched a new site that highlights the latest trending topics on social media to curate a photo selection. The Feed pulls data from Twitter and displays the latest in news, sports, and entertainment imagery.
It matches the images with the trending terms and posts the corresponding content on Getty Images’ social media channels and website. On it’s Facebook profile, up-to-the-minute themed timelines have been created using The Feed to showcase relevant coverage.
On Twitter, @FeedMeGetty uses The Feed to tweet hourly trending images as well as responding to content queries in real-time with a corresponding image. This helps Getty Images connect with their fans and deepen engagement. Yvonne Chien, senior VP of marketing at Getty Images, said:
The Feed is an exciting new innovation for us. It simplifies and automates the process of posting highly relevant and engaging content on social media. Working with the team at R/GA, we have been able to conceive and get this to market in a few months. The Feed’s patent-pending technology leverages our scalable API and APIs in the social space such that we can continuously provide socially appealing content to our fans and followers.