Cinemax Premieres New Show As Series Of Animated GIFs

Cinemax Premieres New Show As Series Of Animated GIFs

The channel looks beyond a typical ad buy to promote 'Banshees,' focusing instead on creating shareable content.

Allie Walker
  • 14 january 2013

Banshee, a new original series on Cinemax, recently made it’s premiere on TV, but the show is already making waves on the web with its unusual pre-premiere marketing. Episode One of the new series has been turned into a collection of animated GIFs, with the entire first hour distilled into 80 blinking frames.

Banshee Poster

The GIFs are presented like chapters in a book; over the twelve chapters of episode one, we learn that the plot centers around an ex-convict with plenty of enemies. We go from seeing him getting released from prison to fighting off numerous enemies (at least 5 people die in the 80 GIFs) to deciding to masquerade as the town’s new sheriff. Of course, we could have just read the series description to learn this much, but the GIFs do provide some extra insight into the series: there’s a hair-stylist sidekick, a former bad girl turned housewife, and a prominent businessman (and side gangster) who has a perverted sense of justice.

banshee cop gif

The GIF series preview was created in partnership with Buzzfeed, and a microsite called Banshee GIF shop lets fans browse additional GIFs from the show. Although watching the collection of GIFs is a bit tedious, especially when you can simply read or watch a more traditional preview for the show, the creative take capitalizes on the popularity of the easily shared, animated format. Placing the animated GIF episode on BuzzFeed takes advantage of the site’s regular use of the format in their content, and is a more natural, integrated advertising element that is more likely to be viewed and shared than a typical banner ad– in fact, in addition to the GIF episode, Cinemax has also partnered with fan sites to distribute custom-edited GIF trailers.

Banshee GAmble

Chris Spadaccini, SVP of brand and product marketing at parent company HBO, speaks to the decision to use GIFs to promote the show:

The GIF format has emerged as a popular visual language across the internet and provides a creative way into social conversations by leveraging existing online behaviors.  It allowed us to tease the world of ‘Banshee’ using a retro-cool technology and encourage users to engage with a range of provocative moments from the series.   The GIFs also tie back to the visual style of the series by referencing the cinemagraphs in the opening title sequence.

Will the GIF gamble pay off for Cinemax? Watch a trailer for the new show below:




Flower Pencils Create Cherry Blossom Petals When Sharpened

Arts & Culture
Food Today

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Travel Today

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call


Get PSFK's Related Report: Future of Automotive

See All
Work Today

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Conner Young explains why supplements are the next food trend coming to the workplace

Related Expert

Elon Musk

Solar Power, Battery Technology, Sustainability

Children Today

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants Today

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Arts & Culture Today

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Billie Whitehouse, Founder of Wearable Experiments, shares her new vision for the quantified self

PSFK Labs october 12, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Technology Today

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date

Augmented & Virtual Reality Today

The Simpsons Is Stepping Into The World Of VR

To celebrate their 600th episode, the animated family sitcom created a virtual reality version of their opening gag

Syndicated Yesterday

Museum Exhibit Celebrates Strange Architectural Contraptions

Artist William Heath Robinson's peculiar genius is on display in this recent show with wiggling ducts, jumbles of planks and coils of cable

Food Yesterday

This Sensor Will Help You Brew The Perfect Cup Of Tea Every Time

42Tea is a small device that guides you through every step of the brewing process, even identifying the type of leaves being used

Design & Architecture Yesterday

Norwegian Mountaineering Center Mimics A Snow-Capped Mountain

The structure's exterior is clad in a uniform surface of pixels to create a unique climbing experience

Gaming & Play Yesterday

Shopping Bag Turns Your Hands Into A LEGO

Designers from the School of Visual Arts thought up the Playbox Bag for a competition

Sustainability Yesterday

Giant Coffee Cups Encourage People To Recycle Their Morning Cup Of Joe

The Hubbub Foundation has created a set of themed bins meant to inspire recycling on a large scale

Home Yesterday

Small Device Creates A Personal Weather Station Inside In Your Home

Netatmo's new sensor is a standalone air quality monitor that can measure humidity, purity, noise and temperature

No search results found.