Google has started out the new year by unveiling an ad promoting Google Play, starring Cookie Monster. The story of Cookie Monster’s new years resolution is told through his searches using the service. The ad also gives a short tutorial on how consumers can use Google Play to browse and download all kinds of media, from music to movies to books to Android Apps. Set the Rocky theme song, Cookie Monster’s good intentions are quickly derailed thanks to a Martha Stewart cookie recipe book:
The spot was created by Boston-based ad agency Mullen.