We asked leading minds in advertising and marketing what the big tech trends at CES mean for creative business.
What trends and emerging technologies will influence creative business in 2013? PSFK and Think with Google gathered top minds in advertising and marketing to give their insights on how anticipatory devices, life capturing, open ecosystems and more will help agencies create value for clients and consumers. See the full video below.
In attendance were:
Ian Schafer, CEO of DeepFocus
Ross Martin, CEO of MTV Scratch
David Rosenberg, Managing Partner at IPG Labs
Andrew Deitchman, Founding Partner of Mother
Greg Dvorken, EVP of Tech Practice at Weber Shandwick
Some highlights from their conversation:
2:00 – What’s the value of CES?
10:00 – How 3D printing for reduces cycles of innovation and opens manufacturing to consumers.
12:00 – New industries embracing open API & app development, the danger of hardware becoming irrelevant.
16:03 – An open protocol to control your whole home from your phone.
19:14 – Settling on the suite of accepted technology for the 21st century, now just being improved.
22:00 – How ‘smart’ devices are only smart in their own ecosystems.
25:15 – Why do gadgets exist? The importance of ‘life cacheing,’ and how we capture moments of our fast-paced lives.
28:00 – The potential of data from health and fitness tracking tech. A little scary, but people can be eased into it.
33:04 – The technology of anticipation, a struggle for tangibility, and how companies are the new government and agencies are a part of it.
Thank you to our friends at Think with Google for helping us put together this excellent panel.