As a way to streamline workﬂows across teams and organizations, social media advertising comapany GraphEffect developed its own platform called SHIFT. Designed as a cross-organizational, social communication platform, SHIFT supports collaboration across multiple parties and companies, through the creation of project anchored virtual spaces that enable all parties to work together.
SHIFT members have company-free proﬁles; when members change employers or work on freelance projects, their teams may change, but contacts and activities remain linked to their continuous proﬁles.
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